Teasing with Textures

Our newest restaurant client, Pinewood Tavern, is a couple of weeks from opening their doors and we’re launching their social media campaign. If you’ve ever opened a restaurant, you know that renovations can sometimes last right up to the moment you turn on that open sign. Such is the case with Pinewood.

Without snazzy photography of food and interiors, we’re creating a teaser campaign that features closeup snapshots (via iPhone) of the various textures found throughout the restaurant. With this approach, even the mundane can become an intriguing work of art. The well-worn plastic dishwashing crates, for example, have become a favorite of the Fuse creative team and our client, too.

In branding, authenticity is always the best policy. This campaign is about as true as it gets. We dig it.


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